August 27th, 2008
Certifiable?

Monday’s workout:
Max Effort Front Squats
Lunge Buelers/Farmers Walk. 8 per side/120 feet. 3-4 sets.
KB swings. 90 seconds. How many can ya do?
Today:
Max Effort Bench Press
Ring Fly Outs (see video below). 3 sets of 5-6.
Johann Wolfgang Goerthe New Combo! Have fun.
We know her as trainer Al or Allyson Goble, but the local music world knows her as Allyson Seconds, and here’s what she does when not at the Tribe.

Certifiable?
The demons we chose to battle aren’t always very demonic. Stubborn, we sometimes fight the power without there really being a ‘power’ to fight. One of my many made-up battle was against the concept of certifications. Not only do I currently not have any (at one point in my life I had over 13 of them), I’ve refused the many requests to consider the idea of creating one.
Here’s how this industry works: A person or organization decides that their knowledge is so worth seeking out that people should not only pay out the ass for it, but be rewarded for their effort with a ‘certificate.’ Initially this industry had 3 major players, the American Council on Exercise (ACE), the Aerobics and Fitness Assoc. of America (AFAA) and the American College of Sports Medicine (yep, you guessed it, ACSM). Now keep in mind that 25 years ago, none of these existed (or at least no one cared yet). Eventually, as the fitness industry grew, the big 3, at least one of which a ‘health club’ required for employment as a trainer, morphed into hundreds, over a dozen of which were collected like trading cards by yours truly early on in my career.
Our industry typically offers 2 options. The 2-4 day certification or the 4 year degree. Despite the giant discrepancies in the time frame, I’ve yet to meet anyone who learned how to train or coach people strictly through their degrees. Sadly, they often hold about as much practical water as most certifications.
Keep in mind that, despite the fact that they were usually essential for employment, not a single one of these certs was required by law, as there is no governing body for personal training. In other words, massage therapists, physical therapists, hair stylists and mechanics are all in legal league beyond the training world, since they are licensed and government regulated, while the fitness industry isn’t. This is a mixed blessing. Although the entertainment that quite commonly passes for personal training has not yet caused enough damage to incite the highly litigious, the government hasn’t gotten it’s dirty little claws into the game, deciding who does what with whom.

It also means that anyone can create a ‘certification,’ leading to the vast and confusing world of trainer certifications available to anyone with ducats and a dream. The certification market/racket has a wide range of options. What started as generalizations (the ‘personal training’ cert or the ‘aerobics instructor’ cert) has diversified into a vast buffet of specializations (there are at least 3 different major schools of thought for kettlebell certification alone). They don’t all suck, in fact the information behind a handful of them might be money well spent. BUT, no one outside of the actual industry understands how they work or what they mean. In fact, in the 15-ish years I’ve been doing this, I’ve only been asked about my certifications by non-trainers maybe 3 times. Which begs the question:
Why ‘certifications?’ Perhaps telling a client or potential client that being certified in left-hand-specific gyroscopic sports conditioning biomechanical tectonics will wow them right into my clutches, but chances are they won’t have any idea what that means, or they simply won’t care. At training gatherings we used to boast to each other about our certs, not unlike whipping out our 12th level magic user’s character stats at D&D conventions and bragging about his +6 save against polymorph spells.
But, alas, Joe and Jane Smith don’t care. Somewhere along the way we decided that just learning the info wasn’t enough. We had to PROVE that we learned it. Gimme that piece of paper.
Well it’s happened. The ground has been broken, if only metaphorically, on the Physical Culture certification. The details will be forthcoming very soon, but suffice to say, it will be broader than a specialization, but deeper than any general cert. But that’s all I’m going to say for now.

The DVD
Last week we started filming our upcoming DVD. The cameras will be rolling with some frequency over the next couple of weeks, and I’m inviting anyone who wants to be a part of the process to join us. We’re recording actual workouts, in various locations around Northern California (yup, all over the place). On top of the plethora of program designs featured, each workout will be broken down into individual movements, detailing the instruction of each exercise. This weekend we’ll be filming at an abandoned factory, at our splinter gym Midtown Strength and Conditioning, and in Big Trees National Park, as well as good ol’ Bodytribe.






